Customers have adapted to COVID precautions. Docs expect innovations will still be expected.
An in-depth telephone interview of 30 patients and/or their parents and orthodontists belonging to an Academic-based Residency Program and Private Practice was conducted regarding the challenges, opportunities and futuristic ways of coping with COVID-19. Inputs were recorded, transcripts were prepared and anonymised, and a thematic analysis was performed.
Key Takeaway? Customers are returning to orthodontics but with an expectation of safety. With reduced treatment time and in-person appointments, OC products are ideally positioned for the new normal.