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The Emerging Importance of Digital Convenience to Customer Loyalty

Orthodontic companies will also need to adapt service in order to drive customer retention

Over the past year businesses have seen the emergence of digital convenience as a requirement to drive brand loyalty and retain customers. Successful digital-based companies like GrubHub and Uber have centered their customer experience around simple user interfaces that offer choice and reliability . Large traditional retailers have also signficantly modified their customer experience to be more digitally convenient by offering a variety of ways to purchase products.

Orthodontics is neither food nor a taxi service but our customers are also now looking to us to be convenient. For them to be loyal brand users, our customers will soon expect us to provide a convenient way us to manage their inventory, training, or education needs.

This below article discusses how digital convenience has changed the way we eat, get around, shop, pay our bills, and do just about anything you can think of.

"Generating customer loyalty is all about offering a convenient experience that provides clients with the needs and services they are looking for from your business. Consumers today are highly connected, and they forge an emotional connection with the brands they choose to do business with. This means that optimizing your customer experience and customer journey is key to ensure your client base does not leave for your competitors"

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