The Zoom Boom and Why It Matters
Large surge in orthodontic treatment thanks to increased video conferencing
It is being called many names; the "Zoom boom" or the "Zoom effect". But whatever you call it, it is happening and it is happening all across the globe. Zoom Boomers are here and most likely they are here to stay.
Why does this matter to you?
Firstly, Zoom Boomers are initially reaching out to social media for information on orthodontists and available treatments. Now would be a good time to up your social media presence.
Secondly, help your customers by actively promoting them and their treatment options through post shares and referrals.
Thirdly, we know that approximately 80% of Zoom Boomers are between 25-55 and female. We also know that cost, time, and results are the three decision factors most important to this demographic.
Lastly, now might be a good time for a special "Zoom Boom" promotion to promote this audience with your customers.