Look back at the year of MAP
The Marketing Allowance Program
OC understands the need to support distributors with their marketing, education, and promotional efforts. In 2018 we created MAP - the unique industry Partner benefit program - to help grow your OC business. Over the past five years, we have made it easier to accumulate points and expanded how you can utilize the program.
MAP in 2023
So how many of you utilized the program in 2023 and in what Marketing efforts did you decide to use the program?
Utilization
A total of 48 distributors qualified for MAP in 2023. 23 distributors submitted MAP requests for a total utilization rate of 48%.
Asia Pacific had the highest utilization rate of 89%, with 8 of the 9 qualified distributors using the program. This was followed by Latin/South America at 58%.
Middle East/Africa had the dubious honor of having the lowest utilization rate of 25%, with just 3 of the 12 qualified distributors taking advantage of MAP.
Europe had the unwanted distinction of having the highest number of eligible distributors NOT using the program. Ten distributors failed to take advantage of free money (I know, crazy) and Europe ended the year with the second-lowest utilization rate of 33%.
2023 Use of MAP
Of the total funds allocated to the program, 66% were used, whole 34% remained unspent.
There were two ways the program was most commonly used in 2023:
Educational Events (honorariums, support, etc) made up 44% of all requests.
Trade Shows (booth support etc) also amounted to 44% of all requests.
The remaining MAP requests went towards advertisements/flyers or registration costs.
MAP in 2024
We will soon be emailing you all your MAP points total earned in 2023. These will be based on a percentage of purchases, including 3% for Pitts PRO and Clear 21 products.
Some of you will also be eligible for the Rollover Points. Please note these only rollover for one year.
Don't forget to check out the MAP page here on OCP for other information.
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