Can AI help us improve our selling skills by asking (intelligent) questions?
Listen First. Talk Second.
By nature, salespeople love to talk. Traditionally, we learn all about the products we sell and then repeat back that information to potential customers. Like everything else though, selling techniques change and adapt.
One of the major changes to selling has been the need to listen to the needs of the customer first. As sales professionals, we need to ask questions BEFORE delivering product information.
The questions we ask are generally limited to basic demographic things like;
"Where are you from?"
"What products do you currently use?"
Good salespeople ask more open-ended, value-related questions such as;
"What is important to your practice?"
"What matters to your customers?"
When engaging with an orthodontist, it's essential to ask relevant and insightful questions to understand the orthodontist's needs, preferences, and practice.
Top 10 Sales Questions According to Chat GPT
With the "listen first talk second" approach in mind, I asked Chat GPT what are the Top 10 Questions that salespeople should ask Orthodontists.
In no particular order of importance, here are responses from Chat GPT. How many of these questions doers your team use?
1. What specific orthodontic treatments do you offer in your practice?
2. Are there any particular orthodontic products or technologies you are currently interested in or considering for your practice?
3. What are the most significant challenges you face when it comes to orthodontic treatment or running your practice efficiently?
4. How do you stay updated on the latest advancements in orthodontics and industry trends?
5. What factors are most important to you when selecting orthodontic products or suppliers?
6. Can you share any specific goals you have for your practice's growth or patient satisfaction?
7. How do you typically evaluate and compare different orthodontic products or solutions before making a purchase decision?
8. Are there any specific patient demographics or types of cases that you see frequently in your practice?
9. How do you prioritize patient comfort and satisfaction in your treatment approach?
10. Are there any specific challenges or pain points you experience during the orthodontic treatment process that you'd like to address?
These questions can help salespeople gather valuable information about the orthodontist's needs, preferences, and pain points, enabling them to tailor their offerings and provide solutions that align with the orthodontist's practice goals and patient care objectives.
Thank you Mr. Neil
A good, refreshing approach. Thanks Neill.